My 10-Year Plan

Friends,

Been thinking about where I want to be in 10 years. Not the usual career stuff - I'm talking about building something that lasts.

Here's the truth: everyone's chasing viral moments and platform hacks. I want something different. Something I actually own.

LinkedIn's cool, but it's just the start. My real focus? Building my own channels. Because let's be honest - you don't want to build your house on rented land.

Here's what 30 days of consistent LinkedIn posting taught me about building long-term distribution:

The Distribution Game

1. Expertise is your real moat Yeah, you can game algorithms, but genuine expertise creates gravity. People stick around for depth, not tricks. That's the kind of distribution that compounds.

2. Personal stories create connection, but value keeps people around There's this fascinating dynamic: Personal stories hook people, but expertise and value make them stay. It's not about being LinkedIn famous – it's about building a community that trusts your insights.

3. Your life is full of content (you just don't see it yet) Had a client meeting yesterday that turned into today's LinkedIn post. That strategy session with the team? That's next week's content. Even random coffee chats have gems in them. Just change the names, zoom out on the insight, and boom - you've got something valuable to share.

4. Consistency beats perfection Some posts hit, others miss completely. But showing up daily? That's how you build a real audience. The algorithm rewards consistency, but more importantly, so do people.

The 10-Year Distribution Game

Here's what I'm actually building toward:

1. Building channels I actually own LinkedIn's great, but it's not mine. That's why I'm starting here - with this newsletter and site. It's not much yet, but it's mine. No algorithm changes, no platform rules. Just direct connection with people who care about what I have to say.

2. Platform-independent growth The goal isn't to be LinkedIn famous or Twitter famous. It's about building connections that transcend any single platform. When the next big thing comes (or when existing platforms change their algorithms), our relationship stays intact.

3. Community > Audience An audience watches. A community participates. I'm playing the longer game of building a space where value flows in multiple directions. That takes years, not months.

What I'm Actually Doing

Here's my actual 10-year distribution bet:

• Building deep expertise in specific areas that compound over time

• Creating content that works across platforms but isn't dependent on any of them

• Focusing on relationships that can survive platform changes

• Developing systems to turn conversations into valuable content

• Staying consistent even when metrics don't show immediate results

Right now, I'm still figuring out my content sweet spot between growth, technology, and content strategy. But maybe that intersection is exactly where I need to be. You don't know what works until you try it, right?

This whole plan might look naive in 2034. But that's okay – the point isn't to predict the future perfectly. It's about building something that gets stronger with time, not weaker.

Quick question: How are you thinking about distribution long-term? Not the next viral post, but the real 5-10 year plan? Hit reply – I'm genuinely curious.

Until next time,

Viraj

P.S. Most of my best conversations happen in the replies.
Don't be shy

also a small win in Jan, i built an app, its just a copy of a walkthrough on youtube but I can actually say I am beginning to truly understand how these AI apis and the AI code editors work

and

its

awesome